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IEEE-USA is challenging US college students to create YouTube videos that reinforce "How Engineers Make a World of Difference" for an 11-to-13-year-old "tween" audience. The organization is striving to tap the enthusiasm of US college students to spark younger students' creativity and ingenuity, and to encourage this age group's interest in learning about engineering. IEEE-USA also seeks to expand broader public understanding of engineering through the dis semination of these videos in its sixth-annual online video scholarship competition. As part of its 2012-13 engineering video competition, IEEE-USA will present three scholarship awards, totaling US$5,000, to US undergraduates and graduates who create the most effective two-minute YouTube video clips: first place ($2,500), second place (US$1,500), and third place (US$1,000). Entries will be judged by a professional engineering panel on their effectiveness in reaching the target audience by portraying engineers as creative problem-solvers who turn ideas into reality. Additional judging criteria include quality of production, and number of YouTube viewers at the entry deadline.