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This paper discusses possibility of introducing broadband USO in Croatia. We investigate the issues related to financing broadband in rural areas in Croatia and the main targets of the Croatian national broadband strategy. Furthermore, we give the main results from the report from the European Commission and try to position Croatia and compare necessary costs with other EU countries regarding the development of broadband USO. Although it is usually seen as the “last resort” measure, in order to achieve the 100% broadband coverage in Croatia (but also in other Member States) the introduction of broadband USO might, at the end, be the only solution.