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Striving for Market Dominance in UK's Private Healthcare Sector: A Case of Cygnet Healthcare

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3 Author(s)
Mlungisi Masilela ; Sch. of Manage., Plymouth Univ., Plymouth, UK ; Fenio Annansingh ; Shaofeng Liu

The role of the private sector in the provision of publicly funded healthcare services is the subject of increasing debate and discussion at the heart of the British Government. This paper examines the competitive strategy and knowledge management policy within the context of a private healthcare organization operating in the UK and providing psychiatric care (Cygnet Healthcare). Data collection is done using interviews of key personnel within Cygnet Healthcare. The findings of this piece of work leads to the conclusion that for Cygnet Healthcare to succeed in its quest for market dominance, the organization would have to prioritize knowledge management to ensure that staff are trained and developed to a high standard so that they can understand their role in the business process.

Published in:

Data Engineering Workshops (ICDEW), 2012 IEEE 28th International Conference on

Date of Conference:

1-5 April 2012