Organizational outcomes of creativity

While considerable research has been conducted on creativity, almost no research has been aimed at identifying creative behaviors and outcomes in ongoing organizations. In this study, organizational outcomes of creativity were explored for a sample of 182 scientific and technical employees of a large oil and gas firm. Results indicated that respondents were able to identify key behaviors as indicative of creativity and could identify organizational outcomes of those behaviors reasonably well. A comment on method is made and some practical implications offered.