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MARK-OPT — A negotiating tool for manufacturers and retailers

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3 Author(s)
Singh, M.G. ; Inst. of Sci. & Technol., Manchester Univ., UK ; Singh, J.B. ; Corstjens, M.

Studies on parametric sensitivity and coalition forming in a marketing decision-support system are described. The case considered involves two manufacturers selling a product to two retailers. In addition, the system is extended to the case of N manufacturers and M retailers, and representative simulation studies are given for various combinations of manufacturers and retailers who may have multiple products. A brief description is given of the MARK-OPT negotiating programs.

Published in:

Systems, Man and Cybernetics, IEEE Transactions on  (Volume:SMC-15 ,  Issue: 4 )

Date of Publication:

July-Aug. 1985

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