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Marketer Perceptions of Quality on the Success of Mobile Shopping System and Its Impact on Performance

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1 Author(s)
Chen, L.Y. ; Inf. Manage., I-Shou Univ., Kaohsiung, Taiwan

Although mobile shopping (m-shopping) has the potential to provide opportunities to exploit new revenue streams for businesses and expand shopping availability for consumers, research on m-shopping remains limited and thus offers insufficient evidence to address how effective adoption and diffusion of information systems success is explicitly excluded in the context of m-shopping. Therefore, based on the IS success model, this study purports to explore the link between m-shopping quality and organizational performance in effort to provide insight into marketers' perceptions of this value-added channel. Survey data is collected via a self-administered questionnaire to test the hypotheses while statistical analyses for quantitative data is conducted using the Partial Least Squares (PLS) regression technique to analyze the measurement and structural models. As such, the results show that all the hypotheses are fully supported with statistical significance in this study. Discussion of the implications and suggestions for future study are also included.

Published in:

SRII Global Conference (SRII), 2012 Annual

Date of Conference:

24-27 July 2012

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