By Topic

Recommended for you

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)

One morning in April, we each directed our browsers to's website. Not only did the site greet us by name, the home page opened with a host of suggested purchases. It directed Joe to Barry Greenstein's Ace on the River: An Advanced Poker Guide, Jonah Lehrer's Imagine: How Creativity Works, and Michael Lewis's Boomerang: Travels in the New Third World. For John it selected Dave Barry's Only Travel Guide You'll Ever Need, the spy novel Mission to Paris, by Alan Furst, and the banking exposé The Big Short: Inside the Doomsday Machine, also by Michael Lewis. By now, online shoppers are accustomed to getting these personalized suggestions. Netflix suggests videos to watch. TiVo records programs on its own, just in case we're interested. And Pandora builds personalized music streams by predicting what we'll want to listen to.

Published in:

IEEE Spectrum  (Volume:49 ,  Issue: 10 )