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Front-end success factors and the impact on high technology industry new product development

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3 Author(s)
Carbone, T.A. ; Coll. of Bus. Adm., Univ. of Alabama in Huntsville, Huntsville, AL, USA ; Sherman, J.D. ; Tippett, D.D.

This investigation identified factors in the initial phase of the product development process that influence product development success. Specific factors that were investigated included new product strategic fit, product definition, project definition, and project roles. Both external market based performance and project internal operational based performance were included in the analyses. Generalizability analyses were conducted and the relationship between front-end factors and product development performance were found to be generalizable across three levels of product innovation.

Published in:

Technology Management Conference (ITMC), 2012 IEEE International

Date of Conference:

25-27 June 2012