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Characteristics of Chinese public demands on science communication

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2 Author(s)
Ren Fujun ; China Res. Inst. for Sci. Popularization, Beijing, China ; Xie Xiaojun

In recent years, there taken place vast improvement in public science communication work in China. The government's original motivation and end of public science communication is to fulfill various demands of the nation and lay public. Meanwhile, there appeared the concept of science communication on people's livelihood, which intends to emphasis that science communication should be an important public service for improving people's livelihood. According to latest survey data of public demands on science communication in China, Chinese public generally has continuous and exuberant requirements on science communication. The main catachrestic of Chinese people's demands on science communication can be summarized as follows: public demands tend to be more multiple and individual. There are distinct differences among social groups in science communication demands. There is an obvious change in channels by which Chinese public get access to science information. While traditional media, such as TV and newspaper, remain the major way for Chinese people to get informed of science information, the important role of Internet and other new media catches more and more attention. Lastly, Chinese public demands on science communication tend to be utilitarian. Relevant research findings of this study can be meaningful references for China and other countries to carry science communication work forward.

Published in:

Technology Management for Emerging Technologies (PICMET), 2012 Proceedings of PICMET '12:

Date of Conference:

July 29 2012-Aug. 2 2012