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With the development and improvement of digital multimedia technology, digital multimedia technology is finding wider applications in the digital world and is exercising greater influence upon every aspect in the society. Likewise, the rapid development of digital multimedia technology is offering entirely new concepts for modern product design. These new concepts not only provide the process of product design with new cultural and technological dimensions, but also produce great influences on product aesthetics. The technological revolution not only brings about new design concepts and methods, but also changes in product structure, functions, aesthetics, consumer behavior and the present status quo. In the context of the wide use of digital multimedia technology, we must give new thoughts to such questions as product functions, the role of technology and materials in design.