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Application of share of choice model in insurance industry based on conjoint analysis and mathematical programming: A case study of automobile insurance in China

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3 Author(s)
Emmanuel Fragnière ; The School of Management, University of Bath, UK ; Francesco Moresino ; Yi Shen

The automobile insurance is a massive sector of the whole property insurance industry in China. However, there is a big deficit in this huge market. Since the existing pricing models are only based on the cost and risk factors, we propose a share of choice model based on conjoint analysis and mathematical programming that combines consumers' perception and market share. This model provides a new method to optimize the design of automobile insurance products in China.

Published in:

Service Operations and Logistics, and Informatics (SOLI), 2012 IEEE International Conference on

Date of Conference:

8-10 July 2012