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This paper presents an Adobe Flash-based augmented reality video streaming application and its practical use in web marketing. The application enables augmenting the content of a web cam view by adding video content to it. Aller Media, a Nordic media company, used the application for advertising two Finnish movies with promotional video content. We have examined combining of conventional print media and digital media and the suitability of the augmented reality video streaming application for the web environment and marketing purposes. Additionally, we measured the technical performance of the application. The feedback from Aller Media and the end-users indicates that the application is useful for marketing purposes. In addition, the results show that the application is well suited for web environment as its performance is sufficient and as the distribution is more efficient compared to desktop or mobile applications.
Date of Conference: 9-13 July 2012