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Multiple modeling for telecom purchasing performance based on fuzzy neural network theory

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2 Author(s)
Jian-qing Cao ; School of Economics and Management, Tongji University, Shanghai, China ; Jian-xin You

Multiple variable modeling of purchasing performance is very important. Due to many fuzzy concepts which are not clearly defined or difficult to quantify in operation, we introduce the fuzzy theory in the neural network model to establish a fuzzy neural network to model the multiple variable purchasing performances. Fuzzy theory can explain the fuzzy phenomenon that is unique to human language while the neural network can automatically dig out the complex relationship between indicators. This paper analyzes the feasibility of the scheme.

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Date of Conference:

2-4 July 2012