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One of the key questions about transmedia storytelling is how to design a participant's experience across different media so that it is connected and perceived as a whole. We extract four design connectors for building such relationships from current work in media studies, production literature, and practice. These proposed design components are mythology, canon, character and genre. The goal of these connectors is to create relationships that form a whole work from stand-alone parts. To test this approach we have designed and developed a group of connected digital media expressions, The Ghost Club Storyscape, to experiment with these four ingredients on multiple media.