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Ontology-based text-mining model for social network analysis

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2 Author(s)
Sam, K.M. ; Dept. of Accounting & Inf. Manage., Univ. of Macau, Macau, China ; Chatwin, C.R.

This paper aims to design a system model that analyzes the unstructured data inside the posts about electronic products on social networking websites. For the purposes of this study, posts on social networking websites have been mined and the keywords are extracted from such posts. The extracted keywords and the ontologies of electronic products and emotions form the base for the text-mining model which is used to understand online consumer behavior in the market.

Published in:

Management of Innovation and Technology (ICMIT), 2012 IEEE International Conference on

Date of Conference:

11-13 June 2012

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