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The consumer-oriented technologies categorized as social media and social networking are transforming the way that people communicate and accelerating the spread of information. Small and medium sized enterprises (SMEs) lack the capability of finance and technology, and can not afford to establish a collaborative portal for partners. With social network service increasing rapidly and being used popularly, an enterprise social collaboration platform and system architecture are proposed for improving the communication and cooperation of SMEs. Synchronization method of product catalogue which is extracted from ERP or PDM is described to share product information among partners. Social project collaboration based on social networking is analyzed, and function of social project management is designed. A social collaboration platform (www.yonyou.com) has developed by Ufida Software Company which provides enterprise profile, micro blogging, blog, group, project management, product catalog sharing, document workspace, instant message.