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Understanding the Impact of TV Commercials: Electrical Neuroimaging

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4 Author(s)
Vecchiato, G. ; Dept. of Physiol. & Pharmacology, Univ. Sapienza, Rome, Italy ; Wanzeng Kong ; Maglione, A.G. ; Daming Wei

In this paper, the applications of electrical neuroimaging, a discipline that uses electroencephalography (EEG) and intensive signal processing for the evaluation of marketing stimuli was illustrated.

Published in:

Pulse, IEEE  (Volume:3 ,  Issue: 3 )