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In this paper, aiming at enhancing the response to customers' demand and the efficiency of designing product in the networked collaborated environment, a new concept for product design, which is from the supply chain view, is put forward based on the Internet of Things (IoT). In accordance with the requirements of collaborative product design, the relative application technologies of the IoT are deeply analyzed. To optimize and carry out the product design flow through the network, a modeling framework of Collaborative Product Design Platform established on the IoT is given. The fundamental structure, feasibilities, functions and key technologies of this platform are described in detail. All of these researches provide significant practical references for enterprises to build the related product design platform for improving the design quality.