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Group-Buying E-Commerce in China

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2 Author(s)
Wingyan Chung ; Fayetteville State Univ., Fayetteville, NC, USA ; Li Chen

Group-buying is growing rapidly in emerging economies, where Web sites have rudimentary functions and cluttered interfaces. The authors review 11 major Chinese group-buying Web sites, using case studies to provide timely guidance to e-commerce practitioners and researchers.

Published in:

IT Professional  (Volume:14 ,  Issue: 4 )

Date of Publication:

July-Aug. 2012

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