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Intelligent profitable seller agent categorization and negotiation in E-Commerce by using data mining method

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3 Author(s)
Mazumdar, B.D. ; Dept. of Comput. Sci., Sch. of Manage. Sci., Varanasi, Varanasi, India ; Mishra, K.S. ; Basak, S.

Multi agent system (MAS) model has been extensively used in the different tasks of E-Commerce such as customer relation management (CRM), negotiation and brokering. This paper presents Data Mining (DM) based seller agent categorization and a multi-attribute negotiation approach for negotiation between buyer and seller agents of same category provided by DM result. The paper also described a multi-attribute based utility model which is based on the price, response-time, and quality. In support of the presented approach a prototype system providing negotiation between buyer agents and seller agents has been reported.

Published in:

Recent Advances in Information Technology (RAIT), 2012 1st International Conference on

Date of Conference:

15-17 March 2012

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