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Using global content balancing to solve the broadband penetration problem in the developing world: case study, india

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5 Author(s)

The growth of broadband services in India has been a fraction of the otherwise very impressive cellular growth of almost 500 million+ connections in the past decade. We extend our work in [1], in which we defined and analyzed the causes of the stagnation of broadband penetration in India, and propose a comprehensive solution. Specifically, we understand the problem from a business perspective, and then propose a novel techno-economic model that is shown to lead to enhanced broadband penetration. This model is based on a concept that we term global content balancing - showcasing the relationship between content and the proliferation of broadband. We show the working of this model and postulate reasons for its acceptability and success. A simulations study evaluates our solution and compares it to usage-based approaches, showing a return on investment improvement.

Published in:

IEEE Communications Magazine  (Volume:50 ,  Issue: 5 )