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Advertising on Public Display Networks

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3 Author(s)
Alt, F. ; Univ. of Stuttgart, Stuttgart, Germany ; Schmidt, A. ; Schmidt, A.

For advertising-based public display networks to become truly pervasive, they must provide a tangible social benefit and be engaging without being obtrusive, blending advertisements with informative content.

Published in:

Computer  (Volume:45 ,  Issue: 5 )

Date of Publication:

May 2012

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