Research on demand transmission process risk management of supply chain based on fractal theory

The demand transmission process manegement is an important part of supply chain management. In comparing the current transmission process, the integrated demand transmission process has more advantages than others, but it also faces a series of risks. Because of the information-sharing platform, internal and external demand for effective integration, rigorous mechanisms in fractal reengineering demand transmission process, fractal reengineering demand transmission can effectivley prevente and control the demand transmission risk. According to this, not only the fractal reengineering method for the demand transmission process was put forward based on fractal theory, but also the first and second fractal reengineering structure of demand transmission process were given in details. Finally, the proposals of matching mechanisms of using fractal reengineering process to manage the demand transmission risk were given.