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A social network-based trust model for group-buying

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4 Author(s)
Xiaona Liu ; State Key Laboratory of Networking and Switching Institute of Network Technology, Beijing University of Posts and Telecommunications, Beijing 100876, China ; Ye Tian ; Wendong Wang ; Yidong Cui

As an internet application, Group-buying is a new darling of E-commerce. To the consensus of many, the integration of social networking and e-commerce will contribute significantly to the reliability of online transactions, and improve customers' satisfaction as well. This paper presents Group-buying Trust - a coherent adaptive trust model for quantifying and comparing the trustworthiness of group-buying websites based on a transaction-based feedback system and social network. The main feature of our model is the social factors are considered. In addition to the feedback users give after their transactions with group-buying websites, we incorporate the credibility of the feedback source.

Published in:

Broadband Network and Multimedia Technology (IC-BNMT), 2011 4th IEEE International Conference on

Date of Conference:

28-30 Oct. 2011