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Social Efficiency: Rules for Designing Social Networks and Social Media [Social Sciences]

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1 Author(s)
Pentland, A. ; Massachusetts Institute of Technology (MIT) Media Lab. He directs the Human Dynamics Lab at MIT and is among the most-cited computer scientists in the world

Online social networks and social media are displacing traditional centrally organized media. More significantly, social media now represent the largest area of new information technology (IT) investment in many industries [1] and Gov 2.0 is well underway [2]. Companies and government see these new social media tools as ways to deliver better customer services, create better designs more cheaply, and provide better oversight and regulation.

Published in:

Signal Processing Magazine, IEEE  (Volume:29 ,  Issue: 2 )