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The Application of Web Data Mining in the Electronic Commerce

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2 Author(s)
Weigang Zuo ; Coll. of Inf. Sci. & Technol., Northwest Univ., Xi'an, China ; QingYi Hua

With the increasing of the information on Internet, more and more electronic data are appearing. Then, how should we immediately discover useful knowledge and improve the utilization rate of information without being confused in the sea of information? Data mining come up with a new way of dealing with such problem. This paper sets force web data mining sources in e-commerce, the flow process and some techniques in dealing with web data mining. Finally, analyses the functions of web data mining used in e-commerce.

Published in:

Intelligent Computation Technology and Automation (ICICTA), 2012 Fifth International Conference on

Date of Conference:

12-14 Jan. 2012