By Topic

The Influence of Self-Concept Improvement on Member Loyalty to Online Communities: An Empirical Comparison between Social Networks and Virtual Worlds

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)

Self-concept refers to an individual's conscious reflection of personal qualities constructed in a social context, and is a potent influence on the individual's social, psychological, and behavioral functioning. In this work we examine whether the use of online communities improves members' self-concepts, thereby increasing the social value they gain from, and loyalty they feel towards, these communities. Furthermore, we investigate whether the influence of self-concept improvement on perceived social value varies across two contrasting computing platforms for online communities--social networks and virtual worlds. The results of an online survey of Face book and Second Life members support the positive influence of self-concept improvement on perceived social value and member loyalty, and the moderating effect of computing platforms on these relationships.

Published in:

System Science (HICSS), 2012 45th Hawaii International Conference on

Date of Conference:

4-7 Jan. 2012