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One solution of advertisement application realised inside digital television conditional access system

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5 Author(s)
Lucic, I. ; Fakultet tehnickih nauka u Novom Sadu, Novi Sad, Serbia ; Simic, D. ; Samardzic, T. ; Davidovic, M.
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The paper describes an application for displaying advertisements in between switching of TV channels. The device for reception and playback of digital television signal receives such signal and processes it further. On some channels, within the received signal, multimedia advertising content is present (eg. pictures or short video messages). Advertisements are displayed conditionally on user's TV screen depending on user's next selected channel.

Published in:

Telecommunications Forum (TELFOR), 2011 19th

Date of Conference:

22-24 Nov. 2011

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