The ideas of corporate citizenship and sustainable development have demonstrated that corporations have a larger role than simply generating a profit. Some corporations have begun to evolve by including the principles of sustainable development and the triple bottom line into their growth and development plans. Promoting social well-being, minimizing environmental degradation, as well as maximizing economic profitability, is quickly becoming common practice.
Published in:
Potentials, IEEE
(Volume:31
,
Issue:
1
)
Date of Publication: Jan.-Feb. 2012