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This paper aims to discover how Mook, a publishing company, connects with their users through a new tourism platform named Tripass. This platform has set some new functions, in which encourages users to participate, such as, trip planning, itinerary discussions, etc., are including new innovation services, Using Mook as a study object. This paper examines the relationships between the company and their users, in order to have the best understanding in how Mook uses Web 2.0-based community to make a connection with users. The findings of this paper figure out some characteristics in service innovations. Tripass is aiming to complete integrated ICT suites including Web 2.0 technologies. MOOK provides the tourism information from the database connecting to Google Maps and Street Views for assisting bloggers' photographs and tourists in itineraries arrangement. On the other side, the tourists are able to use the online functions to discuss their itineraries with their friends. In addition, they may also download complete tour itineraries from Tripass into handheld devices. Finally, Mook provides new technological options for users to have a new experience in Tripass in order to offer continuously services links to terminal devices.