By Topic

The biology of technology

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

1 Author(s)
Greenstein, Shane ; Illinois Univ., Champaign, IL, USA

Why do commentators talk about the PC market as if it were a biological process? Industry watchers often talk about the “birth” of industries or the “death” of obsolete technology. Conservative investors discuss the stable stocks of “mature” industries (as if mercurial earning reports are found only at “adolescent” firms). Similarly, the “product life cycle” metaphor has become shorthand for regular and repeated patterns that accompany turnover of products. Biological metaphors, much like any metaphor, are incomplete and inexact, but suggestive. For example, the life cycle in computing has many different and overlapping meanings. There are at least three in common use today. Technology enthusiasts use the metaphor one way, buyers another, and sellers yet another. Differences in meanings say much about the person using the metaphor. Some people have warm feelings for the computing cycle, but others do not

Published in:

Micro, IEEE  (Volume:17 ,  Issue: 4 )