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Organizational Social Media around the GLOBE

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2 Author(s)
Daniel Schlagwein ; Australian Sch. of Bus., Univ. of New South Wales, Sydney, NSW, Australia ; Pattarawan Prasarnphanich

This exploratory empirical research looks at the impact of societal culture on organizational social media. Data from 500 organizations regarding their external use of social media has been collected and analyzed. The findings indicate that societal culture is indeed a determinator of organizational social media.

Published in:

Dependable, Autonomic and Secure Computing (DASC), 2011 IEEE Ninth International Conference on

Date of Conference:

12-14 Dec. 2011