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A network ethnography methodology was developed to understand and explain the influence of social capital on social network structures. This approach was applied to an inter-organizational technology cooperation group to identify causes of low group participation and engagement and opportunities to increase those factors. A cluster of key actors at the core of the group was found to hold the majority of the social capital, which is viewed as both a current constraint and a future opportunity. The methodology is evaluated with a view continuing its development.
Date of Conference: 12-14 Dec. 2011