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Based on the theory of Organizational Ecology, this paper studies five Enterprises in the format of business ecosystems in the industries of electric car and consumer electronics. The findings show that, in a business evolution process, the major influencing factors for variation are market expansion, resource advantage expansion and application of new business model, and the survival strategies after the variation include legalization and resources accumulation, which aims to raise the organization inertia. Business growth is a continuous “trial and error” and innovation process of finding the right niche.
Date of Conference: 6-9 Dec. 2011