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The extent literature on customers' repurchase intention has provided little insight from customers' perceived value of website. Based on TAM, the theory of repurchase intention and the theory of customers' perceived value, the model proposes switching costs, belief and perceived usefulness of website as customers' perceived value that determine customers' repurchase intention. The proposed model is empirically tested by using data collected from a survey of 287 customers. Results show that switching costs, trust and perceived usefulness of website have positive effect on customers' repurchase intention. Finally, the findings provide understanding of the factors that measured repurchase intention success. At last, important theoretical and practical implications of these findings are discussed.