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There are diversified threats to privacy in the area of online social network. Unlike traditional e-commerce situation, privacy on online social networks can be threatened by published communication open to untargeted audience and public disclosure of personally identifiable information. Moreover, users of online social network encounter greater threats to their privacy since management of privacy depends on both service vendors and users themselves. In order to better understand the mechanism of privacy on online social network, this paper explores a model of privacy related issues in regards to user behavior on online social networks, based on frequently used theories and research constructs.
Date of Conference: 9-11 Oct. 2011