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The provision of location-based services with high positional accuracy requires the use of Time of Arrival (TOA)-based techniques. However, existing TOA-based WLAN location service schemes are inefficient due to the individual query and response ranging method employed. We present a highly efficient WLAN location service architecture which includes a modification to the Transmit Opportunity (TXOP) technique in the IEEE 802.11e standard. Our Location Service with TXOP (LSOP) scheme achieves high efficiency by minimizing the number of TOA transmissions and eliminating the contention overhead for TOA messages. The adaptation of TXOP technique also improves location accuracy by protecting TOA messages from collision and by grouping the TOA messages into one compact burst. Our analysis shows that the LSOP scheme achieves the highest location update rate compared to previous schemes. Our simulation results show that the LSOP scheme has minimum impact on data traffic and achieves higher accuracy than the previous schemes. Experimental results demonstrate the degradation in localization performance caused by packet collisions. These results validate that our LSOP scheme, which implements contention-free broadcast of TOA messages with a modified TXOP, provides the best combination of high location update rate, low network load, and high location accuracy compared to other schemes.