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Organizations increasingly face complex problems in domains such as case management and claims processing that challenge traditionally static business processes and the IT systems that support them. Users in turn expect instant gratification, rich user experiences, rapid access to information, and constant connectivity through mobile devices. Organizations are increasingly investing time and money in social and mobile technologies to modernize their business and IT operations, but these strategies are often disconnected. A unified approach that fuses social and mobile technologies with business-process-driven IT systems can help business users within organizations better meet mission objectives.