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The wide scale deployment of wireless body area networks (WBANs) hinges on designing energy efficient communication protocols to support the reliable communication as well as to prolong the network lifetime. Cooperative communications, a relatively new idea in wireless communications, offers the benefits of multi-antenna systems, thereby improving the link reliability and boosting energy efficiency. In this short paper, the advantages of resorting to cooperative communications for WBANs in terms of minimized energy consumption are investigated. Adopting an energy model that encompasses energy consumptions in the transmitter and receiver circuits, and transmitting energy per bit, it is seen that cooperative transmission can improve energy efficiency of the wireless network. In particular, the problem of optimal power allocation is studied with the constraint of targeted outage probability. Two strategies of power allocation are considered: power allocation with and without posture state information. Using analysis and simulation-based results, two key points are demonstrated: (i) allocating power to the on-body sensors making use of the posture information can reduce the total energy consumption of the WBAN; and (ii) when the channel condition is good, it is better to recruit less relays for cooperation to enhance energy efficiency.