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Constructing System Model of Customer Relationship Management Based on Data Mining

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1 Author(s)

This paper analyzes firstly the challenge that traditional customer relationship management faces. On the basis of this analysis, the author analyzes data mining's application in customer relationship management, constructs system model of customer relationship management based on data mining.

Published in:

Computational and Information Sciences (ICCIS), 2011 International Conference on

Date of Conference:

21-23 Oct. 2011