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Social networking system is not just for seeking and keeping customers but it has also proven to be a highly effective business tool. On the other hand, E-Tourism marketing and its technology cause the change of power balance between the industries and the service companies by providing better harmony between organizations, practical and easier method of production, less error in input and output data and the increasing accuracy, while causing complexity in programming and editing the approaches. There are many problems in integrated management of social networks. The majority of E-commerce models are based on traditional approaches without considering the electronic revolution of the recent decades. By using the analyze model of SWOT and by recognizing the fundamental properties of international e-tourism marketing, one can present some strategies to find a balance between the environment data and the digital data. In this paper, we propose some recommendations to improve the performance of E-tourism by using SWOT output results.
Date of Conference: 19-21 Oct. 2011