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Mobile digital signage system based on service delivery platform location based targeted advertisement service

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4 Author(s)
Changwoo Yoon ; IPTV Technol. Res. Dept., ETRI, Daejeon, South Korea ; Hoyeon Lee ; Seung Hyun Jeon ; Hyunwoo Lee

Digital Signage service is a type of bi-directional digital broadcasting service displaying advertisement contents on big screen TV. We present location based targeted digital signage system using service delivery platform (SDP). We present its architecture, features and service scenarios.

Published in:

ICT Convergence (ICTC), 2011 International Conference on

Date of Conference:

28-30 Sept. 2011