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This paper describes a new model for advertising in the social networks. Our approach introduces a new generic mobile service that lets any business publish customized records (statuses) in social networks in exchange for some benefits (discounts, gifts, coupons) provided for the customers. For the business, this service introduces a new way for advertising in the social networks. For the consumers, this service introduces a way for exchanging access to the own social graph for some benefits. And QRpon application described below creates customized implementations for this model.