By Topic

A new approach to advertising in social networks - business-centric check-ins

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Namiot, D. ; Fac. of Comput. Math. & Cybern., Lomonosov Moscow State Univ., Moscow, Russia ; Sneps-Sneppe, M.

This paper describes a new model for advertising in the social networks. Our approach introduces a new generic mobile service that lets any business publish customized records (statuses) in social networks in exchange for some benefits (discounts, gifts, coupons) provided for the customers. For the business, this service introduces a new way for advertising in the social networks. For the consumers, this service introduces a way for exchanging access to the own social graph for some benefits. And QRpon application described below creates customized implementations for this model.

Published in:

Intelligence in Next Generation Networks (ICIN), 2011 15th International Conference on

Date of Conference:

4-7 Oct. 2011