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Effect of incentives on web-based surveys

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3 Author(s)
Su, Jie ; School of Management, University of Electronic Science and Technology of China, Chengdu 610054, China ; Shao, Peiji ; Fang, Jiaminq

Investigators seek ways to effectively raise the response rate of surveys. Incentives have a great influence on response rate, retention rate, and response quality in traditional surveys. The purpose of this paper is to investigate what kinds of incentives are effective in web-based surveys. This study summarizes the research framework of previous studies on the effect of incentives in web-based surveys to show that material incentives have a significant effect on web-based surveys with prepaid incentives having a moderate influence on raising the response rate. Contingent incentives significantly reduce the response rate. These findings provide guidance for web-based investigations.

Published in:

Tsinghua Science and Technology  (Volume:13 ,  Issue: 3 )