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Mobile commerce user acceptance study in China: A revised UTAUT model

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3 Author(s)
Qingfei Min ; School of Management, Dalian University of Technology, Dalian 116024, China ; Shaobo Ji ; Gang Qu

User acceptance is one of the key fundamentals for development and success of mobile commerce (m-commerce). Based on the revised unified theory of acceptance and use of technology (UTAUT) model, we described a theoretical framework that incorporates the unique characteristics of m-commerce to enhance our understanding of m-commerce acceptance and usage in China. The revised UT AUT includes the characteristics of m-commerce, inclusion and consideration of information system user satisfaction theory, and Chinese culture and context.

Published in:

Tsinghua Science and Technology  (Volume:13 ,  Issue: 3 )