By Topic

Analyzing the Variety of Customer Needs for Product Family Design by Integrating Conjoint Analysis and Quality Function Deployment

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Li Baishu ; Sch. of Automobile & Transp., Shenyang Ligong Univ., Shenyang, China ; Wu Fengli

By analyzing the background of product family strategy, the significance of understanding and measuring the variety of customer needs is confirmed first and the starting point of product family strategy is proposed as defining the market extent and studying the customer preference in this paper. Then the metric is defined to measure the variety of customer needs. At last, a comprehensive method is proposed on how to measure the variety of customer needs within the framework of product family design by integrating Conjoint Analysis and QuaLity Function Deployment. By way of illustration, the variety of customer needs in the market extent of medium car is analyzed and its results demonstrate the effectiveness and practical value of the method.

Published in:

Digital Manufacturing and Automation (ICDMA), 2011 Second International Conference on

Date of Conference:

5-7 Aug. 2011