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Business Model Renewal: How SMS Modules Can Deliver and Capture Value in a Creative Enterprise Design -- An Embedded Case Study Approach

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2 Author(s)
Roldsgaard, K.V. ; Dept. of Oper. Manage., Copenhagen Bus. Sch., Copenhagen, Denmark ; Bajrovic, S.

SMS modules have been under-appreciated in the research on mobile business. This paper accounts for this gap by providing an overview of how SMS modules can deliver and capture value in a creative enterprise design. Five meta-trends explain why SMS modules have become prevalent, while eight mini-cases enlighten how they contribute to value creation.

Published in:

Mobile Business (ICMB), 2011 Tenth International Conference on

Date of Conference:

20-21 June 2011