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Study of the Social Network's Impact on College Students Purchasing Behavior

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2 Author(s)
Liu Yong ; Sch. of Manage., Wuhan Univ. of Sci. & Technol., Wuhan, China ; Liu Gang

With the fast development of internet, more and more college students become regular visitors of different kinds of social networks. This paper takes college students in Wuhan as a research object and tries to find out how tie strength and emotion extent of information influence their purchase intension and redistribution of information. In the meanwhile this paper provides some implications of marketing according to the research conclusion.

Published in:

Wireless Communications, Networking and Mobile Computing (WiCOM), 2011 7th International Conference on

Date of Conference:

23-25 Sept. 2011