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The ADDRESS European project aims to develop a comprehensive commercial and technical framework for the development of “Active Demand” and the market-based exploitation of its benefits. In ADDRESS, “Active Demand” (AD) means the active participation of domestic and small commercial consumers in the electricity markets and in the provision of services to the other electricity system participants. This paper gives an overview of the results obtained so far in the project and more specifically the services that AD can provide to the different regulated and deregulated electricity system participants, the aggregation of demand flexibility, the technical validation performed by distribution and transmission system operators, the overall technical and commercial architecture. The paper also describes how Active Demand can be used to support the integration of Renewables and more generally Distributed Generation.