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The present is a report of an exploratory case study about using an Enterprise Architecture method for addressing the business transformation challenges of embedded mobile provisioning in the telecommunications industry. The study focused on the analysis of the provisioning process for gathering transformation requirements, translating them into business objectives and deriving a set of strategic initiatives. In addition, it explored the construction and usefulness of visual representations of the vision and strategy. The results show that such formal method is perceived useful for defining the transformation strategy.